Productcategories missing in Google feed

I expected the product categories being available by default, but they're not unfortunately.
Can anyone tell me how to get them into the feed so I can filter on categories inside Google analytics?
One thing I find very strange: there's a variable product type, which should show a variant of the product in my opinion, but it shows categories, but only if there's more than 1 category.

I tried working with custom feeds, but I don't have any experience with the syntax at this point. So if anyone could help me out here I would be very happy :)
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