Analytics Custom Building: eCom Sales by Zip Code
This report is one in a series of five discussing ways to measure performance of your eCom shop. To see other ideas, check out 5 Lightspeed Analytics eCom Reports for Optimizing Online Sales
What does your eCom store's performance look like geographically? We could find this out using Analytics to see which Zip Codes purchase the most from us...
To begin, launch the Recent Sales report, which will show you daily totals for this week. Instead of leaving the totals for just this week though, let's open the filters to go back over the past 6 months...
Then, we're going to add a Filter for Sale Is Ecom (Yes/No)
This means that we'll only be looking at eCom sales in this report.
Next, let's remove the Dimension of Sales Completed Date...
...and add the Customer Dimension of Address> Zip
...as well as a filter for Zip code is not null
So let's run our report now!
Our table looks like a list of results
But when we plot the results on the Map Visualization
We can see where our eCom sales are coming from!
Next Report: eCom Average Basket Size
Go back to Blog post: 5 Lightspeed Analytics eCom Reports for Optimizing Online Sales
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