Checkout Funnel - 6 step process is 3 too many
Does anyone else think that the checkout process is unnecessarily long?
At the moment customers
1 - view the cart
2 - Look ate the details page
3 - Then Shipment
4 - Next payment
5 - Review
6 - Finally BUY!!!
This is overly long and needs to be looked at urgently
If it cant be done in 30 seconds or less from start to finish it will be abandoned.
ONE Step / One page are the ugliest checkouts available that leaves multistep and multistep has too many steps.
We are trying to compete with advanced one click options and Apple Pay / Google Pay that have already been around for ages. Our checkout is the single greatest reason that a customer would abandon the checkout process and although we are at the precipice of change [except if your in europe or using easypost / shipstation with digital wallet] we have some serious catchup to do.
Who else thinks feels that lightspeed is letting its merchants down by the lack of express checkouts / inability to customise the process / ugly types of checkouts and way too many steps.