[WEBINAR] How to set up Google ads from your POS

HeatherHeather Administrator, Lightspeed Staff Posts: 106 moderator
edited May 2021 in News & Events

Hey Community! Did you know you can now run local inventory ads directly from Lightspeed Retail POS? Register for our webinar to find out more about it.


Where: CLICK HERE to register

When: May 25, 2021 @12pm EDT

What: What Google local inventory ads are, Setting up your Lightspeed POS with Google local inventory ads, How easy it is to manage local inventory ads from your Lightspeed POS.


How do you get discovered by local shoppers? Have you considered or tried Google ads? Let us know in the comments :)


Lightspeed

9 comments

  • MarhaMarha Member Posts: 2

    Leuke topic. Google ads zelf monitoren is niet gemakkelijk

  • AzTAzT Member Posts: 74 ✭

    Would be great if we could choose which items we wanted to sync.

  • LauraelenagonzalezLauraelenagonzalez Member, Lightspeed Staff Posts: 2 Lightspeed

    Hello @AzT

    By default, all of your products will get synced with Google but this is by design; Google connects your items with relevant online searches, doing the consumer research for you. In other words, when a product is synced with Google, it will only appear as a clickable ad if a user searches for it and if this user is located within your shop’s radius that you assigned. 

    A way to modify this would be to use the 'Minimum price for advertised products' field found in Marketing > Manage inventory > Minimum price field (just under the phone number). Here, you can set the minimum price a product ought to be priced at in order for it to be synced with Google. 

    Does this address your concerns? Let me know. I also encourage you to check out this video on the full setup and management of Google Local Inventory ads (skip to the 10:14 mark to go over the Minimum price for advertised products field specifically).

    Laura Elena Gonzalez

    Product Adoption Specialist

    Lightspeed HQ

  • AzTAzT Member Posts: 74 ✭

    @Lauraelenagonzalez no because some of the items we don't want to sync are expensive and many of the ones we do are rather cheap. I would love it if I could meet with one of the product specialists for this and discuss these issues.

  • LauraelenagonzalezLauraelenagonzalez Member, Lightspeed Staff Posts: 2 Lightspeed

    @AzT Thank you for clarifying further!

    In that case, I would recommend that for any product you don't wish to sync with Google Ads, remove the product's UPC/EAN number as that is one of the requirements in order for a product to be used/displayed as an ad. I understand that this may prevent you from scanning the product in store so in order to avoid that, you can take the existing UPC code and enter it in either the Manufacturer SKU field or the Custom SKU field. When scanning a product, Lightspeed Retail will search for a match within all of these fields and add it to the sale when it finds a matching product SKU. Here's an example of where you can transfer the SKUs to:

    For switching multiple product SKUs, I'd recommend using the Quick Edit Item tool found under the Inventory section to help speed up the process.

    If you wish to discuss this solution with something from Lightspeed or to find out more on the Quick Edit Item tool, our Support team would be best suited to help you out with any questions you may have on this.

    Laura Elena Gonzalez

    Product Adoption Specialist

    Lightspeed HQ

  • AzTAzT Member Posts: 74 ✭

    @Lauraelenagonzalez we are omnichannel so doing that would mean that the UPC wouldn't display on that item's page which is not something we want

  • HeatherHeather Administrator, Lightspeed Staff Posts: 106 moderator

    Hey @AzT

    We'd be happy to have someone reach out and discuss this with you.

    To help other Lightspeed users who may be in the same boat and following this thread, would you mind sharing some of the reasons why you'd want to limit your products displayed in Google searches?

    Lightspeed
  • AzTAzT Member Posts: 74 ✭

    @Heather the easiest reason is we have over 25,000 items in Lightspeed which would overwhelm customers if it was all listed online. In the same realm, we have certain products that are alternatives for each other and we would want to choose which of these we are promoting online vs carrying in our store for the customers who want that specific item. We also would run into terms of service issues with Google. We sell tobacco products that can't be advertised or listed using Google Merchant, I don't want to need to constantly deal with notifications that these items violate their terms of service.

  • mattangermattanger Member Posts: 106 ✭

    Hey @AzT, I have some tools that you might be interested in. It's not published right now, but one is a Google merchant integration for Retail. It can do what you're looking to do. Shoot me a direct message if you're interested!

    Matt Anger

    https://spectraretail.com/

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